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Instructor: Ellen Shapiro, MBA, CPA, RPP, Certified
Practitioner
Dates:
8 sessions from March 20 - June 12 2007
Tuesdays, 7:00PM Eastern time (US):
Date: March
20th - June 12 2007
Schedule of Classes
to allow time for between class
assignments:
March 20
April 17
May 1, 15, 22
June 5, 12 &
19
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Components of the program: 8 Teleclasses
consisting of...
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90 minutes of information &
experiential exercises, interspersed with several questions
and answer breaks.
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30 minutes of group repatterning
(related to the topic)
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There will be assignments to complete
outside of class—go at your own pace.
Written materials & Assignments:
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You will be provided with a workbook,
containing the class outline and major points for note
taking and for use during class
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Additional resource list to be made
available for your reference
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Assignments to be completed outside of
class
Detailed Course Outline:
Session
1: Marketing basics, overview & inspiration
Sessions
2-6 (2 weeks apart): Marketing from the inside out
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Identifying & clarifying your healing essence and
strengths
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Identifying your vision of your practice and what you
want
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Identifying your target market, ideal client
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Articulating the benefits of the work (“Sound bites
part 1”)
Holiday Break
Session
7-8 (2 weeks apart): Marketing from the outside in
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Refining your sound bites and elevator speech
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Websites, brochures and other marketing methods
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Developing a marketing plan & strategy: next steps
Click here to
read for the Instructor Biography
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